Why are LCD’s taking a surge in market share?
All of the pro’s for LCD’s including less power consumption, no burn-in (even though this is virtually eliminated now in plasmas), less glare… are all superficial. The bottom line is that the best LCD’s have reviews that all say “look like plasma” because an average plasma has an equal if not better picture than top of the line LCD (like the A950 samsung) Most LCD’s have motion blur that plasma’s don’t or have much less of. I also understand that LCD’s are made in the 19-40 inch sizes but why are even the 52 inch LCD’s selling more than the 50 and 58 inch plasmas when they look worse and cost more?
Tagged with: Lcd's • market • share • surge • taking
Filed under: Question & Answer
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You are correct.
Lets also add that low-end LCDs use 8-b processing, while plasma may use 10 or 12-b processing (so more colors)
There are a lot of myths about plasma and LCDs are slightly cheaper, so plasma is fighting a losing battle.
Its hard to bust myths and misconceptions in consumer eyes. So the old issues of Plasma (burn-in, problems at high altitudes, short life-spans, and heavy power consumption) just stick in some consumer’s heads. They don’t bother to update their knowledge and see that all those issues have been resolved for years now.
Also, LCDs still get a more familiar feel for people because they are the choice for computer monitors. They are simply a more familiar technology. People can see them as a slightly modified computer LCD (which they are super familiar with). It helps make them the everyman HDTV, even though they aren’t the greatest quality choice.
Also, you see more advertising for LCDs, so people who don’t know anything about TVs know more about LCDs. Samsung spends loads on its Touch of Color and LED LCD marketing. Even LG and Sharp spend a fair bit marketing their LCDs. But Panasonic and Pioneer don’t. They figure people in the know, know to go to their Plasmas.
But again I think the biggest issue is that old problems die hard in the eyes of the consumer. And well in the cases of ill informed sales people as well.